Earning Casino

Here are my credentials to write this article. I've been an online gambling affiliate for about 7 years, I have earned placement for one of my affiliate sites in the 'top 20 poker affiliate sites' for US customers, and I was a moderator of the largest poker affiliate forum.

Net earnings are in the (removed for privacy reasons).

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Even being an affiliate for what I consider to be a long time, when you take into account the immaturity and relatively short life of online gambling, I'm still amazed at how much smart gaming affiliates earn.

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There are so many ways and categories poker affiliates can be put in, from incentive-based, to rakeback, to bonus scalpers, to the plain-jane affiliate.

As I go through these numbers with you, bear in mind that many affiliates are into different verticals.

For example, I've taken what I know from being a poker affiliate and applied it to casino sites, mixed martial arts, boxing, football, and other forms of betting as well.

Super Poker and Casino Affiliate Earnings

While there's no true definition of a super affiliate, I use this title sparingly. It's difficult to categorize one as a super affiliate based on revenues, because one player alone can put you into that category.

In general, a super affiliate in my mind runs a website that most other affiliates in the industry know by name, follow, and for monetary purposes make a minimum of $100,000 per month in revenues. Despite falling into this category, I've never tagged myself a super affiliate, because I see so many others doing WAY better than I do.

It's not exactly something most people say for fear of giving away too much information to their competition. Luckily for most people, they have multiple sites, and the ones that look like they generate the least probably generate the most.

Poker and casino affiliate sites can be very deceptive like that.

Okay, so you probably want numbers by now. I can only go off what I've heard through the grapevine and experienced myself. Without revealing his website, about four years ago I heard of a one-man affiliate who ranked for just about all the lucrative keywords in Google, and he was earning approximately $500,000 per month.

While he had hundreds of websites, most of them were used as feeders to his main sites (he had about three at that time). He has since fallen, and others have taken his place in Google, but I'm sure with ongoing revenue share and other ventures, he's probably still in the same area, if not more.

While I won't go into exact details of my personal monthly earnings, I will say that I've come close to the mark stated above, but it was an extraordinary month and most of the revenues were from very large casino earnings resulting from only a few players.

The days following the UIGEA resulted in a bizarre event. The money that changed hands during that period was truly amazing, because people sold their sites for almost nothing, basically giving them away. Sites worth millions these days sold for the low 6 figures.

Again, sites like PokerListings are large corporations, and websites like PokerStrategy or PokerSource are run by dozens of employees so their revenues absolutely exceed $1,000,000 a month.

The now-deceased founder of PokerListings (Andreas Oscarsson, who was killed in his home) was heard over some beers saying that he was making over a million a month, and that was a few years back.

I personally don't attend these gambling affiliate conferences, because I simply don't care to. PokerListings has since grown into a mega monster dominating almost all keywords and holding various domains and making very large sums in all sorts of industries.

Then you get into rakeback affiliate sites. While I never really cared to learn about rakeback, I do know the largest rakeback site is raketherake (owned by Karim Wilkins), and it apparently dominates that poker niche. Since it's inception in 2004 through the mid part of 2009, it generated $56 million in rake for its players.

Rakeback affiliates are generally left with a margin of 8%-15% of what their players generate, which is why I find the number above to be kind of weak.

Assuming he made an average of 15%, he would have generated gross revenues of $10,000,000 for the five years. Not bad, but not great for a super affiliate. The dollar amount is actually calculated on their website in real time.

Personally, I have nothing to gain from telling you that the poker, casino, or the sports market is unsaturated, since I'm not selling you on anything. The people that tell you this are either bad at what they do, or they are trying to posture in order to keep the competition down.

In fact, we put up an affiliate website a month ago, and it already earns 5 figures a month. Like most things, it's not difficult, but it does take a lot of knowledge, luck, and persistence.

In fact, the CEO of WickedFire claimed he knew an affiliate who was earning $15,000,000 per month. I claim 100% BS, but who really knows?

As I said, the numbers in this article are usually just people running their mouth, like we all do sometimes. This article was meant to be a rough guide for the affiliate side of the gambling sites.

Here's a small collection of polls and stats for monthly revenues.

These are earnings for one sportsbook affiliate site. They are the top 5 affiliate earners for this particular sportsbook, plus they are probably doing very well at other sites they promote.

Take note that earnings usually double during the time of American football season. This was before football betting season.

Poker and casino affiliate sites can be very deceptive like that.

Okay, so you probably want numbers by now. I can only go off what I've heard through the grapevine and experienced myself. Without revealing his website, about four years ago I heard of a one-man affiliate who ranked for just about all the lucrative keywords in Google, and he was earning approximately $500,000 per month.

While he had hundreds of websites, most of them were used as feeders to his main sites (he had about three at that time). He has since fallen, and others have taken his place in Google, but I'm sure with ongoing revenue share and other ventures, he's probably still in the same area, if not more.

While I won't go into exact details of my personal monthly earnings, I will say that I've come close to the mark stated above, but it was an extraordinary month and most of the revenues were from very large casino earnings resulting from only a few players.

The days following the UIGEA resulted in a bizarre event. The money that changed hands during that period was truly amazing, because people sold their sites for almost nothing, basically giving them away. Sites worth millions these days sold for the low 6 figures.

Again, sites like PokerListings are large corporations, and websites like PokerStrategy or PokerSource are run by dozens of employees so their revenues absolutely exceed $1,000,000 a month.

The now-deceased founder of PokerListings (Andreas Oscarsson, who was killed in his home) was heard over some beers saying that he was making over a million a month, and that was a few years back.

I personally don't attend these gambling affiliate conferences, because I simply don't care to. PokerListings has since grown into a mega monster dominating almost all keywords and holding various domains and making very large sums in all sorts of industries.

Then you get into rakeback affiliate sites. While I never really cared to learn about rakeback, I do know the largest rakeback site is raketherake (owned by Karim Wilkins), and it apparently dominates that poker niche. Since it's inception in 2004 through the mid part of 2009, it generated $56 million in rake for its players.

Rakeback affiliates are generally left with a margin of 8%-15% of what their players generate, which is why I find the number above to be kind of weak.

Assuming he made an average of 15%, he would have generated gross revenues of $10,000,000 for the five years. Not bad, but not great for a super affiliate. The dollar amount is actually calculated on their website in real time.

Personally, I have nothing to gain from telling you that the poker, casino, or the sports market is unsaturated, since I'm not selling you on anything. The people that tell you this are either bad at what they do, or they are trying to posture in order to keep the competition down.

In fact, we put up an affiliate website a month ago, and it already earns 5 figures a month. Like most things, it's not difficult, but it does take a lot of knowledge, luck, and persistence.

In fact, the CEO of WickedFire claimed he knew an affiliate who was earning $15,000,000 per month. I claim 100% BS, but who really knows?

As I said, the numbers in this article are usually just people running their mouth, like we all do sometimes. This article was meant to be a rough guide for the affiliate side of the gambling sites.

Here's a small collection of polls and stats for monthly revenues.

These are earnings for one sportsbook affiliate site. They are the top 5 affiliate earners for this particular sportsbook, plus they are probably doing very well at other sites they promote.

Take note that earnings usually double during the time of American football season. This was before football betting season.

This was a small poll taken sometime in 2008. It's mostly poker affiliates with some hybrid affiliates who promote casinos and poker rooms. This was monthly earnings. The poll is off because I know of a few affiliates in the top categories that obviously didn't vote.

Again, as you can see, the earnings for the top 5 affiliates are quite high, in the 6 figures for one program. This was for sportsbook.com, but many affiliates now promote their poker site and casino as well.

Casino comps have become almost mythical. So many gambling experts write about casino comps that players grumble the casinos are giving out fewer comps than before.

That is most likely true; as more people flock to casinos, the properties don't need to create expensive incentive programs.

My dad remembers when a Las Vegas casino offered free hotel rooms for anyone who would visit Vegas in the 1980s. He doesn't remember which casino that was, but my guess is that it was Steve Wynn's The Mirage. At the time, it was the most expensive casino in Vegas.

Casinos make their money on the games. They only build hotels so that players have someplace to sleep and clean up in-between gambling sessions. They only build restaurants so that hungry players get back to gaming as soon as possible.

It makes sense that players should be awarded discounts on as many non-gambling activities as possible. That creates a more valuable experience for the visitors and their families.

Comps exist, and they will never go away. But you're not likely to be handed a free hotel room in the near future. The casinos reserve the biggest freebies for whales.

So how can everyone else get more free stuff if the casinos are cutting back?

Here are the latest ways to improve your earn rate on comps.

1 – Take Advantage of Players Club Special Offers

Top Earning Casino In Las Vegas

The basic comp program for every land-based casino is their member rewards program. The player cards are a 2-edged sword. They not only award us points for playing time, but they track our activities.

Casinos plan their gaming and future rewards around our activities. One year my wife and I counted no less than six casino member rewards cards for each of us. We were playing that often at the casinos.

That was when I began to look at reward programs differently. I asked myself why it took so long for us to earn anything more than a sandwich.

The answer was right in front of us.

We were dividing our time between too many casinos. And, honestly, a couple of those rewards cards were for out-of-state casinos. We just signed up automatically.

To get to the better rewards, players must spend their time at as few casinos as possible. Variety is not only the spice of life. In towns where three or more casinos compete directly against each other, the casinos are paying off fewer rewards per capita.

When deciding which will be your favorite casino, weigh the differences in rewards programs along with other factors like game choices, parking, distance, and prices for their amenities.

Reward programs may differentiate between 'status credits' and 'rewards points.' Players need to earn status credits to advance to higher tiers. They redeem rewards points for discounts or freebies.

2 – Visit Casinos When They Offer Great Promotional Discounts

Here's a simple example:

In August 2019, Caesars Palace in Las Vegas offered two complimentary breakfast buffets at the Bacchanal. At the same time, they ran a semi-annual sale, discounting hotel rooms by 25%.

Looking beyond the semi-annual sale, their benefits program page has a chart laying out what the four status levels give you. Just scanning reviews on TripAdvisor, I found people raving about the discounts and freebies they got for having achieved Diamond Status.

3 – Ask Friends to Transfer Credits They Won't Use

Some rewards programs, like Caesar's Rewards, allow players to gift credits to other program members. The rules may vary, but people who only visit casinos on rare occasions may have friends who visit more often.

It doesn't hurt to ask someone you know well to transfer their rewards points to your account.

Study the rewards program rules carefully. Understand what you're asking for before you do anything. The last thing anyone wants to do is inadvertently violate the rules.

The casino's rewards program staff will explain what is allowed and what is not. If transfers are available, they should be mentioned in the rules.

4 – Limit Play to High Reward Games

This should be obvious to anyone who understands how rewards points are scored. The more money you wager, the more points you earn.

In most casinos, the earn rate for points is the same across a majority of games. I've noticed that table games may set special limits. Players earn points at a lower rate on certain types of wagers.

The other side of that coin is to watch your gambling budget. Playing games with a lower house edge like blackjack and baccarat helps you accumulate more points because your money lasts longer.

Players who only want to play slots should find machines with the highest theoretical return to player.

Video poker and video blackjack games may offer multiple points for multi-hand games.

It may also pay to do some basic math. One gambler realized that the Seminole Hard Rock casinos in Florida were awarding points at different rates on different slot machines. That's an interesting story but not very useful if only a few casinos are doing this.

Without taking away from the fun experience, choosing the game that takes the least money or awards the most points and credits is an easy way to earn more comps.

If you're not sure which games award better points, assume they are equal and play the games that have the best RTP.

5- Make Larger or Riskier Wagers

Players who only bet the minimum may be cheating themselves out of rewards points and credits.

While it makes sense to be conservative when playing with a small bankroll, raising the bet after a nice win is a way to increase the comps earn rate.

Some games may award points at a higher rate for larger bets. As always, check the rules before assuming that is so.

Some players feel that busy table games may cheat them of points. The pit boss may not always enter the right numbers into the system for players with cards. In a busy casino, the slot games you can play and video card games are more reliable.

By trading a little bit of player advantage for a high house edge, the comps come in faster. And a player needs a little variety to keep the experience fun and exciting.

6- Gambling Is Not Always Required

When traveling for business, staying at a casino hotel may earn points and status credits. If it fits the business budget, players can rack up points for use at a later time by staying at their favorite casinos.

Local residents often eat at the restaurants inside the casinos. Anyone who lives and works in Vegas can earn points throughout the year by signing up for a rewards program and eating lunch at the buffet or sandwich shop.

Resisting the urge to play a game or two on lunch break takes a little discipline. But the reward becomes sweeter as the unused points grow larger.

Conclusion

One tip circulating on the Internet is to trick pit bosses into recording higher average bets than you normally play. Say you sit down at a blackjack table. The minimum is $25, so you bet $100 until the pit boss enters your average bet into the system. Then you drop to the minimum.

This is a cheap, cheesy way to earn points. And there are other tricks, too.

I don't endorse any attempt to game the rewards system. Maybe some casinos let it slide, but there is no reason to be greedy with comps. They are still freely offered and available everywhere.

Comps are a natural competitive business practice. The comps may evolve over time, but players should look forward to enhancing their gaming experiences with as many discounts and free offers as possible.

Earn Casino Points

Even if you only qualify for free valet parking, accept it. That makes the time spent in a casino a little more fun.